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What copywriting is and why everyone who's in business is doing it
- My take on how to write the most persuasive copy
- Why most ICA exercises trip you up and get you stuck
- How to brainstorm your Ideal Client's Emotional Avatar
- How to use your Ideal Client's Emotional Avatar to write captivating copy that'll make her feel right at home
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If your website isn't connecting, your visitors aren't subscribing and nobody's buying, chances are your ideal client doesn't think you're right for her!
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